The History of News Talk 1010 WSPT
News Talk 1010 WSPT is a Muzzy Broadcasting station. Muzzy Broadcasting began in 1988 with the acquisition of WSPT FM and locally-owned WSPT AM in Stevens Point, WI. In 1995 Muzzy Broadcasting added WKQH FM to our family of broadcast stations.
WSPT AM was the first station in Portage County and one of the early stations in Central Wisconsin, going on the air in 1948 with a live broadcast by the Mayor of Stevens Point high over the city in an airplane. The first owners of 1010 had the call letters WTWT. In 1952 1010 was sold to Warren Burger and his close friend Harry Blackmun. Warren Burger was Chief Justice of the United States Supreme Court and Harry Blackmun was an Associate Justice on the United States Supreme Court. In 1968, Sentry Insurance bought WSPT AM/FM. Sentry exited broadcasting in 1986. The new owners in 1986 were investors from Stamford, Connecticut, who sold the stations to Rick Muzzy in 1988 after owning the station for less than two years.
WSPT AM made the evolution from a full-service radio station in the early days to a top 40 radio station with a change in call letters from WTWT to WSPT. The call letters changed again to WXYQ when 1010 became the first country station in Central Wisconsin. In 1988, with the entrance of two country stations in Central Wisconsin, WSPT AM became WSPO when Rick Muzzy bought the stations and 1010 became Stevens Point's Oldies station. WSPO was the first oldies station in the market, and had great success for three years in this format until two stations entered the oldies market in 1991. In 1991, WSPO became News Talk 1010 WSPT, with talk show hosts like Rush Limbaugh and news commentary by Paul Harvey. Today WSPT, the first station in Central Wisconsin for News Talk, has a host of top national talk show hosts and news, information and sports each and every day. 1010 WSPT goes back to its roots of Oldies each evening beginning at 7 PM, and each weekend.